ABOUT ME

With nearly 20 years of experience in the art and design industry, my career began as a traditional print designer. I started working on local newspaper publications and gradually expanded into editorial layouts and advertising design for some of Australia's leading newspapers and magazines, including The Herald Sun, The Australian, and The Daily Telegraph.

Over the years, my skills have evolved to keep pace with the ever-changing landscape of technology and social trends, and I now work as an integrated designer collaborating across various teams. I've successfully led digital projects for top news and lifestyle websites while also overseeing the art direction of video assets for major Australian companies across different digital platforms.

As my career progressed, I took on a more strategic and consultative role as Digital Creative Director at Bauer Media (now Are Media) in Melbourne. Reporting to the Creative Director, I worked closely with creative and sales teams to drive digital ad revenue across multiple channels. After my time at Bauer Media, I continued contributing to various projects, from concept to execution, using a wide range of Adobe Creative Suite tools to deliver results.

Seeking to improve efficiency and boost revenue, I introduced initiatives like an automated creative briefing system and collaborated with both internal teams and external vendors to ensure timely, cost-effective project deliveries.

My move to the client side as Lead Creative at Vinomofo marked a significant career shift. Working in a fast-paced, evolving environment, I stayed agile while coordinating with multiple vendors to achieve creative goals across print, video, and photoshoots. In close collaboration with the Creative and Marketing Directors, I played a key role in delivering impactful campaigns.

Currently, as Lead Creative at Sitro Group, a leading wholesale business in the camping and outdoor industries, I lead a dedicated creative team responsible for designing and developing both new and existing products. Sitro Group owns and distributes well-known brands like Gasmate, Explore Planet Earth and Alfresco Plus. 
I oversee the creation of product artwork, packaging, point-of-sale materials, website design and video/social media assets, ensuring seamless product development from concept to execution. I work closely with a wide range of internal and external stakeholders, including engineers, printers, and developers from across the globe.

I've had the opportunity to collaborate with numerous small to medium-sized businesses across Australia in a freelance capacity. During this time, I've assisted in launching new brands, designing websites, and providing art direction for a diverse range of companies.

I'm always open to connecting, so feel free to reach out if you'd like to discuss any opportunities!